The Importance of Generating Cash and Cash Flow Forecasting

Duration 90 Mins
Level Basic & Intermediate & Advanced
Webinar ID IQW19F0605

  • Explaining the importance of generating cash
  • Looking at the effects of a company that did not generate cash
  • Learning how to analyze the statement of cash flows
  • Learn how to forecast your monthly cash flow each month and arrive within five percent each month

Overview of the webinar

The webinar will start with a company that has had a strong first two years in both sales and profits, however, has failed to generate cash through operations.The problems this has caused and what led to this happening  will be discussed in detail so everyone starts out seeing why a company must generate cash. We will then go through the entire process of how to analyze the statement of cash flows , understanding what is an inflow and what is an outflow of cash. We will show how to tie out the cash flow statement to the cash account and stress the importance of why a company must generate cash from Operations, not investing or financing. The later part of the webinar will show how the attendees will be able to forecast cash for their company by following the three step process that the speaker has devised. The method will be broken down step by step and if done correctly the audience should be able to take this back to their jobs and see immediate improvements in their cash forecasting.

Who should attend?

  • Bankers
  • Credit managers
  • Credit Analysts
  • People working in F,P&A
  • Small business owners
  • General Managers

Why should you attend?

In your company, I am positive that “Cash is King” however most organizations only look to see their sales growth and how much money did they make. However, a company can have increased sales and make money, however, if they do not generate the cash they could go Bankrupt.This seminar will explain the importance of generating cash, teach you how to analyze a statement of cash flows looking at all three sections; Operating, Investing, and Financing.The other part of this webinar will show you a way you can forecast your monthly cash flow and allow you to be within five percent each month of your targeted number. The speaker has twenty-five years experience in cash forecasting and his method has worked for the last three companies he has been in and it will allow you to do the same.

Faculty - Mr.Ronald Sereika

Ron has a Bachelor of Science Degree in Accounting and he has completed  the two-year executive credit and finance program as well as the GSCFM international program both at Amos Tuck School of Business at Dartmouth University. Ron was honored to have received the NACM National instructor of the year award in 2010, the National CCE of Excellence award in 2013 and also the Credit executive of the year for Upstate New York in 2011. Ron is a true team player with a positive attitude that believes he will be able to help you reach the same results he has achieved with his presentation. Ron believes that you need to treat your customers as partners, not just people that owe you money.
Mr. Ronald Sereika has over 25 years of experience in management, financial analysis, credit and collections, and customer service. His background includes working in the clothing, food, and beverage, building products and currently the medical device industry; all these have contributed to his broad knowledge of diverse industries, a unique skill set that benefits any size or type of company. 

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