How to Create a “Millennial-Sticky” Employment Brand

Duration 60 Mins
Level Basic & Intermediate
Webinar ID IQW15C8661

  • The most important job factors for attracting and retaining early career talent
  • Employment branding strategy and messaging for Millennials
  • Career support strategies that work for Gen Y employees
  • Use of integrated talent management technology for Gen Y self-service career development
  • Use of microlearning for career development
  • Use of mobile apps for career and skill development 
  • How to teach Gen Ys to navigate their careers
  • End-to-end career development ecosystems
  • What to do about career development if there are no advancement opportunities
  • The trendsetters - Case studies from tech companies in California; what they are doing to attract and retain early career employees

Overview of the webinar

This webinar will review the easy steps that you need to follow in order to create a Millennial-friendly work environment. Find out how to build an employment brand and recruiting process that will outsell your competition and boost the quality of Gen Y applicants you receive. Discover how to revamp your retention strategy to include development methods most valued by Gen Y talent. See examples of the latest trends in career development tools, ideas and technology that are working to keep this group of early career employees motivated and focused on contributing discretionary effort to your company’s bottom line.

Who should attend?

  • HR Professionals
  • Senior Managers
  • Team Leaders
  • Supervisors

Why should you attend?

Are you planning on Millennial Workers for your company’s growth? Millennials now represent over half of the available U.S. workforce. This webinar will outline a few easy steps for you to successfully attract and retain Millennial talent.
How do we know? We conducted a 14-month research study that told us how Millennials think about making job changes. In this webinar, we share those results with you. Some of our most closely held truths, such as “employees leave managers, not companies” are not necessarily holding water for Millennials.

Faculty - Dr.B.Lynn Ware,PhD,CEO

Dr. Ware is an Industrial/Organizational Psychologist and has practiced for over 25 years in the talent management field. She is the CEO of Integral Talent Systems, Inc., a technology-enabled global talent management consulting firm headquartered in Silicon Valley. ITS’s mission is to optimize talent investment to generate better organizational performance.  

Dr. Ware has been a consultant to over 180 of the Fortune 1000 Companies. Some of her clients include Amazon, Apple, Genentech, General Motors, Google, KLA-Tencor, LinkedIn, Omnicom Group, Oracle Corporation, Rivian, SC Johnson, Scripps Healthcare, and Verizon.

She is frequently quoted on trends in talent management in numerous publications such as the Associated Press, Computer World magazine, Harvard Business Review, and the San Francisco Chronicle, and has been featured several times on CNN as a national talent management expert.



Refund / Cancellation policy
For group or any booking support, contact: