How To Go Global: 5 Proven Foreign Market Entry Techniques

Schedule Tuesday, October 4, 2022 || 10:00 AM PDT | 01:00 PM EDT
Duration 60 Mins
Level Basic & Intermediate
Webinar ID IQW22J1024

  • Why growing your business internationally must be an integral part of your business plan?
  • How to maintain your competitive advantage through international expansion?
  • Which foreign market entry strategy is the best for your company?
  • What are the advantages/disadvantages of the following foreign market entry techniques:
  • Exporting Your Product
  • Licensing Your Technology
  • Joint Ventures
  • Establishing an overseas manufacturing or sales subsidiary or
  • Acquiring a foreign company/Foreign Direct Investment

Overview of the webinar

Due to cost advantages from producing overseas, revenue opportunities from foreign sales, and the potential to exploit new technology, tapping international markets holds the greatest potential for growth and new profits.  Your competitors are already moving globally.  You need to meet them in international markets to maintain your competitive advantage.


The optimal approach for entering or expanding into foreign markets depends of the characteristics and objectives of the particular firm. Proven strategies include exporting, licensing, joint ventures, and establishing an overseas facility.

Who should attend?

    • Marketing Managers
    • International Compliance Managers
    • Business Owners
    • International Sales Persons
    • Chambers of Commerce
    • Economic Development Groups
    • Business Investors
    • Strategy Managers
    • Legal Professionals
    • International Managers

Why should you attend?

With the increasingly globalized and competitive marketplace, moving beyond the domestic market is a step few companies can choose to ignore. It is well established that, international expansion is the greatest avenue for new growth and profits.  Therefore, international sales and foreign market entry must be an integral part of your business plan.

In addition, your competitors are already going global.  You need to meet them in international markets to maintain your competitive advantage.

Attend this webinar to understand how to grow your business internationally and to learn the advantages and disadvantages of several foreign market entry strategies.

The following foreign market entry techniques will be discussed along with the advantages/disadvantages


  • Exporting Your Product
  • Licensing Your Product/Technology
  • Negotiating a Joint Venture
  • Establishing an Overseas Facility – Foreign Direct Investment

Faculty - Mr.Douglas Cohen

For more than 20 years, Mr. Douglas Cohen has been at the forefront of international trade and transactions.  With senior positions in private practice, the US Department of Commerce, the European Union, American Airlines, and the IATA, he has developed substantial expertise in import-export operations and compliance, international trade, global negotiations, and international contracts and transactions.
At present, he is a Senior Manager, Global Trade, and Contracts, at Worldwide Trade & Legal Consultants, where he provides legal and strategic advice to organizations seeking to enter or expand foreign markets. Mr. Cohen has been asked to teach his expertise at universities and corporate seminars on international business and law in the US, Europe, Asia, and the Middle East.

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