Home > Training > Live Webinars > Engaging on LinkedIn to Build a Professional Reputation
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  • Engaging on LinkedIn to Build a Professional Reputation

    Product id IQW15C8998
Speaker Teddy Burriss
Level Basic
Duration 60 Mins
Schedule Wednesday, December 13, 2017 | 12:00 PM PST | 03:00 PM EST
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  • Description
  • Why should you attend
  • Areas covered
  • Who will benefit
  • Speaker


LinkedIn® has been around since 2003 and continues to grow in both popularity and business value. Today LinkedIn with over 560 million members, is owned by Microsoft Corporation and is poised to become an integral component of many Microsoft business systems. The acquisition of LinkedIn by Microsoft is considered a great opportunity for LinkedIn to become an even more powerful business application that can provide value for small businesses as well as enterprise organizations.
LinkedIn  is a business tool, not just a social media site. The focus of LinkedIn is business professional networking, research and knowledge through the LinkedIn Publishing system. The ability to find people and organizations globally, across dozens of industries, rivals business tools like Hoovers, Reference USA and Dun and Bradstreet in many ways. The added advantage of being able to see how we are connected to these people and organizations, as well as to connect directly to them makes LinkedIn a very powerful business tool.
With a well built LinkedIn Profile and a growing network of relevant LinkedIn Connections. LinkedIn Members can begin the process of building a professional reputation on LinkedIn. This professional reputation is amplified by the content the LinkedIn Member shares and engages on within LinkedIn. Using LinkedIn to become trusted and respected within your LinkedIn Network is an important best practice that can open doors and initiate conversations which can help you achieve your business and even career goals while using LinkedIn as a business tool.
This session will help the attendees understand how to build their professional reputation while using LinkedIn.

Why should you attend

  • Participants will be introduced to the correct types of content to share and engage on within LinkedIn
  • Discover the best practices of sharing content on LinkedIn in order to impact your professional reputation in a positive way.
  • Explore the areas of LinkedIn where you should share and engage in order to get the best value
  • Understand the best practices of sharing content on LinkedIn
  • Discover the measurement processes needed to review how well your content is being received on LinkedIn

Areas covered

  • LinkedIn Newsfeed
  • LinkedIn Groups
  • Sharing Content on LinkedIn
  • Engaging on LinkedIn
  • Messaging on LinkedIn and beyond
  • Defining your purpose and goal of using LinkedIn as a business tool in order to be purposeful on your choices of content

Who will benefit

  • Business Professionals in Compliance Businesses
  • Compliance Professionals
  • Information Security Officers
  • Security Professionals
  • Chief Information Officers
  • Chief Information Security Officers
  • Executive Management
  • Individuals involved with Recruiting and Staffing


Teddy Burriss is a Certified Social Media Strategist, LinkedIn Coach, Trainer and Keynote speaker. Teddy has been teaching the best practices and tactics of using LinkedIn as a business tool for 10 years now and each year the best practices and tactics change as this business tool changes. Teddy is a Dale Carnegie Graduate Coach, Sandler Sales Trained Professional, Practiced Toastmaster and accomplished author. Teddy invests time each day experimenting with LinkedIn, Facebook, Twitter, YouTube and many other social media tools so he can then share with others and help them grow their business using social media.