Purchase any WEBINAR and get
10% Off
CODE: SAVE10
T&C applicable, please referFAQ
Validity : 14th Apr'24 to 24th Apr'24
Online Reputation Management: Are Negative Reviews Impacting Your Bottomline?
This webinar will review 7-steps to use social media reviews to enhance your social media marketing efforts, and ultimately make a positive impact on your business model:
- Don’t take it personally
- Always respond in a timely manner
- Don’t make excuses for a poor experience
- Make changes in your social media settings
- Working out their concerns privately
- Thanking customers for sharing their experience
- Sharing these reviews with your staff to positively impact their customer experience
Overview of the webinar
We live in a time where everyone can voice their positive or negative impressions on your business from their phones in seconds. Your customers can sit in your waiting room and post how long they have been waiting to see your doctor or how rude they think your front desk person is. Whether this is true or not, in an instant it can be posted to your social media page for all the world to see. For example, visit Yelp, Healthgrades or any of the social media sites and within seconds and you can read various opinions of your business. Hopefully, many of them are positive, but what do you do when the negative reviews are posted? The Journal of General Internal Medicine study found that patients perceive reviews on Yelp or Healthgrades as more credible than those posted on a provider website. Believe it or not, when handled properly, online reviews can support and enhance the effectiveness of your social media strategy and improve your business processes by bridging the gap between what our customers think is important and what are business thinks our customers want.
Who should attend?
- Compliance/audit teams
- Education/Training
- Physicians
- Medical Practice Employees
- Hospital
- Compliance Officials
- Manager
- Supervisors
Why should you attend?
Effective management of your social media pages is a part of doing business. Negative responses unresolved can impact your business model. Whereas, positive responses can enhance your business profile and be used by patients as they shop for a new place to trust and build a new healthcare experience. More patients than ever are using online provider review websites. In 2015, nearly one-third of patients were leaving online provider review comments, up from one-quarter of patients in 2012, according to a study in the Journal of General Internal Medicine. A separate survey from Software Advice in 2016 found that 59 per cent of patients look at these reviews at least sometimes. Seventy-seven per cent of patients use these reviews prior to making a treatment decision.
Faculty - Ms.Pam Joslin
Pam Joslin, MM, CMC, CMIS, CMOM, CMCO, CEMA, CMCA-E/M, has more than 20 years of medical practice management, billing and coding, reimbursement, compliance and auditing experience. She is an engaging presenter via webinar, classroom and conference on various topics that may impact each step in the life of the revenue cycle of every practice. She has managed in medical practices ranging from single to multi-speciality groups, including ASC. She is an advocate of process improvement and maximizing and empowering employees to bring about the "best practice” results for your organization. She received her Master’s in Management from the University of Phoenix. Pam maintains memberships in professional organizations to support her continuing cycle of learning in the ever-changing healthcare industry. Pam is Owner and Operator of her own consulting business, Innovative Healthcare Consulting.